The Return of 2014 Hair: How London-Level Hair Extensions Closed the Luxury Hair Gap

Kendras Collections
Jan 14
4 min read

She Studied the Industry — Then Rewrote It.

Kendra K. solved the SADITY Society case

There was a time when hair extensions didn’t need convincing.

Back in 2014, virgin hair was unmistakable—soft straight out of the bundle, naturally lustrous, full from root to tip, and buttery without effort. Installs looked expensive because they were expensive in quality, not marketing.

Fast forward to today, and something changed.

The hair industry expanded rapidly, demand exploded, and “luxury” became a buzzword instead of a benchmark. What followed was a luxury hair gap—one that left beauty professionals and high-standard women chasing a feeling that seemed lost.

Until now.

The Luxury Hair Gap No One Wanted to Admit

For years, the industry has pushed the idea that raw virgin hair is the only path to luxury. While raw hair holds prestige, it also comes with realities rarely discussed:

4–6 week waiting periods
Inconsistent texture and density
Heavy cuticles that lose softness over time
Hair that requires excessive processing to feel wearable

Luxury began to mean waiting, not wearing.

But true luxury should feel immediate, reliable, and indulgent. The modern woman doesn’t want to wait a month for hair that still needs work. Beauty professionals don’t have time to gamble on inconsistent bundles for clients who expect perfection.

This is where London-level hair extensions changed everything.

What Is “2014 Hair” — And Why It Matters

When people say “2014 hair,” they’re not talking about nostalgia—they’re talking about performance.

2014-grade hair was known for:

Instant softness
Effortless shine
Natural movement
Longevity without constant masking

It didn’t require heavy serums or heat damage to behave. It blended seamlessly, styled easily, and maintained integrity over time.

The industry drifted away from that standard.

London-level hair extensions brought it back.

London-Level Hair: A Different Standard of Luxury

London has long been the quiet authority in the global hair market. The focus has always been grading over gimmicks, feel over flash, and longevity over volume tricks.

London-level hair is defined by:

Meticulous grading processes
Cuticle alignment without harsh chemical alteration
Consistent texture across collections
A naturally buttery feel that lasts wash after wash

Unlike traditional raw hair, London-level hair is curated to outperform, not just impress on day one.

It’s not about being “untouched.”It’s about being intelligently perfected.

How London-Level Hair Extensions Closed the Gap

The luxury hair gap existed because the industry forced a choice:

Wait weeks for raw hair with unpredictable results or Buy “virgin hair” that didn’t live up to the label

London-level hair extensions eliminated that compromise.

By combining:

UK-grade sourcing
Advanced grading standards
Performance-first processing

The result is new-grade virgin hair—hair that feels even better than traditional raw virgin hair while remaining consistent, soft, and immediately wearable.

This is how the gap closed.

Immediate Luxury Without the Wait

One of the most frustrating parts of the luxury hair experience has been time.

Clients don’t want to hear “it’s on the way.”Women don’t want to plan their confidence around shipping timelines.

London-level hair extensions offer:

Immediate availability
Reliable texture and density
Predictable results for every install

Luxury should arrive ready. Not pending.

Designed for Beauty Professionals Who Refuse to Compromise

Stylists know the difference instantly.

London-level hair performs across:

Tape-ins that require flexibility and seamless blending
Clip-ins that must maintain fullness without bulk
Micro links needing strength and durability
Human hair wigs demanding realism and longevity
Frontals that require a refined, undetectable hairline with consistent density and natural movement
Closures designed to lay flat, resist matting, and maintain softness without excessive manipulation
Bulk braiding hair that remains smooth, lightweight, and tangle-free while holding style, sheen, and longevity
Single bundles curated for precision installs, custom layering, and controlled fullness without waste